BOOK A CALL Diagnosis first. Then the project.
Creative directions, the principles behind our decisions, the LA PASSION OS dashboard and answers to questions about working together.
SECTORS (PL)Dental care Aesthetic medicine Plastic surgery Premium hotels
Principles that guide our decisions.
- 01Strategy before budgetFirst we agree what needs to change in the business. Only then channels, message and scope.
- 02Every element has a roleCreative captures attention, content structures the choice, the website guides to the next step.
- 03Decisions based on signalsWe observe audience behaviour and data, then develop what supports the direction.
- 04Clear collaborationScope, channels and budget are agreed separately. It is clear what we do and what comes next.
You know what happens next.
LA PASSION OS is the dashboard where we run our work: companies and enquiries in the CRM, calendar, campaigns, analytics and AI agent tasks. Every decision is recorded, and the dashboard never sends or approves anything on its own.
We are preparing dashboard access for clients. Until then, we share the plan, progress and conclusions in regular summaries.
Three packages, prices public before the call.
- STARTPLN 2,990net / month · 6-month term
- GROWTHPLN 4,900net / month · 12-month term
- PREMIUMPLN 7,900net / month · 12-month term
Ad budget separate. No guaranteed results. Full package terms ↘
All questions. Scope, budget, period and settlement.
Where do we start?+
With a conversation about the offer, the customers and the business goal. First we establish what needs improving; then we propose the scope of work.
Who prepares the campaign materials?+
We can prepare copy and creative within the agreed scope. The cost of additional production, such as photos or video, is agreed separately.
Do you guarantee a number of enquiries or sales?+
We do not guarantee specific results. We set a goal, measure the quality of contacts and develop the campaign based on the data available.
Is the advertising budget included in the package?+
No. The service fee and the budget paid to advertising platforms are separate items. The budget is agreed before launch.
How does AI implementation in a business work?+
We start with the tasks that take the most time and cause the most errors, and choose one process to begin with. We check whether AI, an agent or automation is the right solution, test it on agreed cases and only after acceptance agree the scope of the launch. Decisions that matter to customers, financial and legal decisions remain under human oversight.
Which channels do you run marketing campaigns in?+
Most often Meta (Instagram, Facebook) and Google. We choose channels based on the goal, the audience and how people buy; we do not launch all of them at once without a reason.
How soon will we see campaign results?+
The first data appears after a few weeks, but assessing the quality of enquiries takes time and input from sales. We do not promise a timeframe or a number of results.
Do I need a completed brief?+
No. Tell us what your business does, what you want to improve and which outcome would be valuable. We clarify your needs by email and propose a scope or next step.
Show all questions (26) ↓
Are the projects shown client work?+
The creative directions shown on this website are concepts and do not represent projects for specific clients. We publish examples and results after verifying the data and obtaining client consent.
How much do the packages cost and which website is included?+
START costs 2,990 PLN per month net of VAT and includes a campaign landing page with up to 8 sections for an initial 6-month cooperation period. GROWTH costs 4,900 PLN per month net of VAT and includes a company website with up to 8 pages for an initial 12-month period. PREMIUM costs 7,900 PLN per month net of VAT and includes a website with up to 12 pages and expanded campaign, video and conversion support for an initial 12-month period. Advertising budget is not included.
What does START campaign management include?+
Meta Ads or Google Ads, one offer and one market, up to 2 active campaigns, up to 4 new static creatives with copy per month, a report and one call of up to 30 minutes, plus up to 1 hour of website changes per month.
What does GROWTH campaign management include?+
Meta Ads and Google Ads, up to 3 offers in one market, up to 4 active campaigns in total, up to 8 new static creatives with copy per month, a report and two calls of up to 45 minutes each, plus up to 2 hours of website changes per month.
Which website is included in START?+
One landing page with up to 8 sections for one service or related service group. Structure and copy based on client materials, design using our component system, mobile version, form, phone and email links, basic SEO, sitemap, structured data and measurement with consent configuration. Two consolidated revision rounds before publication. Delivery: up to 20 business days after complete materials and scope agreement.
Which website is included in GROWTH?+
A company website with up to 8 pages, architecture and copy based on materials and an interview, individual visual direction using our component system, mobile version, forms, measurement, basic SEO and structured data. Technical privacy-document pages do not reduce the allowance. Migration includes up to 20 redirects. Two consolidated revision rounds. Delivery: up to 35 business days after complete materials and structure approval.
What is the initial cooperation period and what happens afterwards?+
After the initial 6 months for START or 12 months for GROWTH and PREMIUM, cooperation continues monthly with one month’s notice. Fees are paid monthly in advance. Website work starts after the first payment and scope approval. One website implementation is included per initial cooperation period.
How is the website settled if cooperation ends early?+
If cooperation ends early, the remaining website implementation amount is settled: START — 3,000 PLN minus 500 PLN per paid month; GROWTH — 6,000 PLN minus 500 PLN per paid month; PREMIUM — 9,000 PLN minus 750 PLN per paid month. The remaining amount cannot be less than 0 PLN. Amounts are net of VAT. After four paid months, 1,000 PLN, 4,000 PLN or 6,000 PLN respectively remains. For unfinished websites, settlement reflects the stage actually completed. This does not automatically require payment of every remaining monthly fee.
Which costs and features are outside the package?+
Prices are monthly and net of VAT. The client pays the advertising budget separately and directly to the platforms. Hosting, domain, paid licences and additional photography or video production are billed separately; we identify these costs before starting. START and GROWTH websites do not include e-commerce, multilingual versions or photo/video production. START excludes bookings, user accounts, custom integrations and brand identity design. GROWTH excludes advanced integrations and ongoing article writing. CMS and technology are specified in the quotation; an editing panel is not automatically included.
How are creatives, revisions and monthly allowances counted?+
One creative means one graphic concept with copy and adaptations to agreed formats. Monthly creative, change and consultation allowances do not roll over. START and GROWTH include two consolidated website revision rounds before publication; PREMIUM includes three. New features and changes to the approved scope are quoted separately. Implementation defects are handled separately from changes and expansion.
Who owns the domain, advertising accounts and website access?+
The domain is registered to the client and advertising accounts belong to the client. Once completed work is settled, we hand over the agreed website files and access.
What does the client provide and when does the delivery period start?+
The client appoints one person to approve materials and provides consolidated feedback. New features and changes to the approved scope require a separate quotation. START delivery runs from complete materials and scope agreement; GROWTH and PREMIUM from complete materials and structure approval. Delays in materials or approvals shift the schedule.
What does PREMIUM add compared with GROWTH?+
PREMIUM at 7,900 PLN per month net of VAT includes everything in GROWTH with expanded allowances: up to 5 offers and 8 active campaigns, up to 12 static creatives and 2 video edits per month, a website with up to 12 pages, up to 5 website development hours, one planned experiment within that allowance, a weekly call up to 30 minutes and analysis of enquiry quality and sales stages. The initial cooperation period is 12 months.
Which website and delivery period does PREMIUM include?+
Everything in the GROWTH website scope, expanded to 12 pages. Separate technical privacy-document pages do not reduce the allowance. Architecture and copy based on materials and an interview; individual visual direction using our component system, mobile version, forms, contact measurement and consent configuration, basic technical SEO and structured data. For migration: a redirect map for up to 30 existing URLs. CMS and technology are specified in the quotation before starting; a self-service editing panel is not automatically included. We provide website use or change-request instructions, depending on the technology. Three consolidated website revision rounds before publication. Delivery within 45 business days after complete materials and structure approval. Delays in materials or approvals shift the schedule.
What do PREMIUM video edits include?+
Up to 2 edits per month, each up to 30 seconds, in vertical format, using footage supplied by the client. Includes editing, captions, simple graphic elements and one consolidated revision round per edit. On-site filming, actors, voiceovers, paid assets, advanced animation and AI video production require separate quotations.
How does conversion optimisation work in PREMIUM?+
Up to 5 hours of website changes and development per month. One planned experiment per month within these 5 hours, such as a headline, form, sales argument or section-layout change. A/B tests require sufficient traffic and measurement; a conclusive result every month is not guaranteed.
Does PREMIUM include a CRM and sales handling?+
A report covering campaigns, enquiry quality and later sales stages. We agree criteria for a valuable enquiry and use a shared spreadsheet or the client’s existing CRM. We review enquiry, conversation, offer and sale stages and recommend improvements to forms, response times and enquiry handover. The client updates statuses and shares sales data. Without that data, reporting covers available information only. CRM development, automated integrations and sales representative work are outside scope.
How is the PREMIUM website settled on early termination?+
The website implementation settlement value is 9,000 PLN net of VAT, reduced by 750 PLN for each paid month, with a minimum remaining amount of 0 PLN. After four paid months, 6,000 PLN net of VAT remains. For an unfinished website, settlement reflects the stage actually completed. This does not automatically require payment of every remaining monthly fee.
Let's talk about your goal.
You don't need to prepare a brief. Leave your phone number – we will call back within 1 business day.
- 01What does your business do?
- 02What do you want to improve: a campaign, the website or client acquisition?
- 03What outcome would be valuable to you?
We send an offer only after the call. No obligation.