START2,990 PLN net / month
Meta Ads or Google Ads; up to 2 active campaigns
BOOK A CALL Marketing campaigns run from the goal to the quality of enquiries.
First we learn the business goal, the offer and the audience. Then we choose the message, creative and channels, and connect advertising with the rest of the customer's path.
OUR STARTING POINT
Campaign management does not start with choosing a platform. It starts with understanding which problem marketing should help solve and how the business will know it is attracting the right people.
FROM DIAGNOSIS TO ACTION
How we work together.
- 01
Diagnosis and plan
We establish the goal, audience, offer, the business's constraints and the current customer path. Together we choose priorities and how progress will be assessed.
- 02
Message and creative
We build different communication angles based on the audience's problems, motivations and decision context. We prepare materials within the scope agreed with the business.
- 03
Channel selection and launch
We match channels to the goal, the market, how people buy and the data available. Media budget, production scope and the measurement plan are agreed before launch.
- 04
Quality review and optimisation
We analyse not only clicks and forms but also how well contacts fit and the later stages of the sale, if the business shares such data. On that basis we plan the next changes.
WHEN IT MAKES SENSE
Situations where we help.
WHEN IT MAKES SENSE
- Ads bring in contacts, but few of them move on to a conversation or an offer.
- The business is launching a new service or entering a new market and needs a plan to reach people.
- Campaigns are run by several people or companies, and the messages across channels drift apart.
- It is unclear which activities actually help sales and which only generate traffic.
WHAT THE WORK INCLUDES
- A description of the goal, the audience and the criteria for a good enquiry
- A plan of channels and communication angles to test
- Ad copy and materials within the agreed scope
- Campaign setup and management after the business's approval
- Regular summaries with conclusions and next steps
CLEAR PRINCIPLES
What matters in a good solution.
- 01Valuable enquiriesCost per lead is a supporting metric. What counts is whether enquiries fit the offer and move forward.
- 02One consistent pathThe ad, the profile, the mobile page, the form and sales follow-up should speak about the same value and lead to a clear next step.
- 03Data-based decisionsWe develop the campaign gradually. We do not guarantee a number of leads, sales or return.
IN WHICH PACKAGE
This service is part of the subscription. The scope depends on the package.
GROWTH4,900 PLN net / month
Meta Ads and Google Ads; up to 4 active campaigns in total
PREMIUM7,900 PLN net / month
Meta Ads and Google Ads; up to 8 active campaigns in total
Net prices · ad budget separate · no guaranteed results.
Defined scope. Clear terms.
A campaign landing page in START, a company website in GROWTH, and expanded campaigns, video and website development in PREMIUM. Expand the scope and review the cooperation period and settlement terms before starting.
START · 2,990 PLN per month, net of VAT · 6 initial months
- Campaigns
- One system: Meta Ads or Google Ads. One offer, one market and up to 2 active campaigns. We choose campaign numbers to fit the goal; the limit does not require launching every campaign.
- Creative and testing
- Up to 4 new static creatives with copy per month. Testing messages, audiences and formats within the agreed scope.
- Reporting
- A report and one call of up to 30 minutes per month.
- Included website
- One landing page for one service or a closely related group of services; up to 8 sections. Structure and copy based on a discussion and client materials. Brand-matched design using our established component system.
- Website features
- Mobile version, contact form, phone and email links. Basic technical SEO, sitemap, appropriate structured data and measurement of forms and contact clicks with consent configuration.
- Revisions and launch
- Two consolidated revision rounds before publication, launch and checks of the form and measurement.
- Delivery
- Up to 20 business days after receiving complete materials and agreeing the scope. Delays in materials or approvals shift the schedule.
- After launch
- Up to 1 hour of website changes per month. Unused allowances do not roll over. Implementation defects are handled separately from changes and expansion.
- Not included
- E-commerce, bookings, user accounts, custom integrations, a second language, brand identity design and photography or video production.
- Period and payments
- An initial 6-month period; monthly payment in advance. Website work starts after the first payment and scope approval. One website implementation per initial cooperation period.
GROWTH · 4,900 PLN per month, net of VAT · 12 initial months
- Campaigns
- Meta Ads and Google Ads. Up to 3 offers, one market and up to 4 active campaigns in total. Campaign numbers follow the goal; the limit does not require launching every campaign.
- Creative and testing
- Up to 8 new static creatives with copy per month. Broader testing of messages, audiences and contact paths.
- Reporting
- A report and two calls of up to 45 minutes each per month.
- Included website
- A company website with up to 8 pages, for example home, three services, about, projects, FAQ and contact. Separate technical pages for privacy documents do not reduce this allowance. Architecture and copy based on client materials and an interview.
- Design and features
- An individual visual direction using our component system. Mobile version, forms and contact measurement, basic technical SEO, indexing settings, content-matched structured data and consent configuration.
- Migration and CMS
- For migration: a redirect map for up to 20 existing URLs. CMS and technology are specified in the quotation before work starts; a self-service editing panel is not automatically included. We provide instructions for using the site or requesting changes, depending on the technology.
- Revisions and launch
- Two consolidated revision rounds before publication, launch and website checks.
- Delivery
- Up to 35 business days after receiving complete materials and approving the structure. Delays in materials or approvals shift the schedule.
- After launch
- Up to 2 hours of website changes per month. Unused allowances do not roll over. Implementation defects are handled separately from changes and expansion.
- Not included
- E-commerce, advanced integrations, multilingual versions, ongoing article writing and photography or video production.
- Period and payments
- An initial 12-month period; monthly payment in advance. Website work starts after the first payment and scope approval. One website implementation per initial cooperation period.
PREMIUM · 7,900 PLN per month, net of VAT · 12 initial months
- Campaigns
- Meta Ads and Google Ads. Up to 5 offers, one market and up to 8 active campaigns in total. Allowances do not require launching campaigns without a reason. A third advertising system requires a separate quotation.
- Creative
- Up to 12 new static creatives with copy per month. One creative means one graphic concept with copy and adaptations to agreed formats.
- Video
- Up to 2 edits per month, each up to 30 seconds, in vertical format, using footage supplied by the client. Includes editing, captions, simple graphic elements and one consolidated revision round per edit.
- Contact and planning
- One account contact, a monthly priority plan and a weekly call of up to 30 minutes.
- Reporting and sales
- A report covering campaigns, enquiry quality and later sales stages. We agree criteria for a valuable enquiry and use a shared spreadsheet or the client’s existing CRM. We review enquiry, conversation, offer and sale stages and recommend improvements to forms, response times and enquiry handover.
- Client data
- The client updates statuses and shares sales data. Without that data, reporting covers available information only. CRM development, automated integrations and sales representative work are outside scope.
- Included website
- Everything in the GROWTH website scope, expanded to 12 pages. Separate technical privacy-document pages do not reduce the allowance. Architecture and copy based on materials and an interview; individual visual direction using our component system, mobile version, forms, contact measurement and consent configuration, basic technical SEO and structured data.
- Migration and CMS
- For migration: a redirect map for up to 30 existing URLs. CMS and technology are specified in the quotation before starting; a self-service editing panel is not automatically included. We provide website use or change-request instructions, depending on the technology.
- Revisions and delivery
- Three consolidated website revision rounds before publication. Delivery within 45 business days after complete materials and structure approval. Delays in materials or approvals shift the schedule.
- Development and conversion
- Up to 5 hours of website changes and development per month. One planned experiment per month within these 5 hours, such as a headline, form, sales argument or section-layout change. A/B tests require sufficient traffic and measurement; a conclusive result every month is not guaranteed.
- Not included
- E-commerce, multilingual versions, custom integrations, CRM development, sales representative work and a third advertising system. On-site filming, actors, voiceovers, paid assets and advanced animation are quoted separately. AI video production is quoted for the specific concept. Hosting, domain and paid licences are billed separately; costs are identified before starting.
- Period and payments
- An initial 12-month period at 7,900 PLN per month net of VAT, paid in advance. One website implementation per initial period. Work starts after the first payment and scope approval. Afterwards cooperation continues monthly with one month’s notice.
- Early termination
- The website implementation settlement value is 9,000 PLN net of VAT, reduced by 750 PLN for each paid month, with a minimum remaining amount of 0 PLN. After four paid months, 6,000 PLN net of VAT remains. For an unfinished website, settlement reflects the stage actually completed. This does not automatically require payment of every remaining monthly fee.
Additional costs, ending cooperation and other terms
- Prices are monthly and net of VAT. The client pays the advertising budget separately and directly to the platforms. Hosting, domain, paid licences and additional photography or video production are billed separately; we identify these costs before starting.
- One creative means one graphic concept with copy and adaptations to agreed formats. Monthly creative, change and consultation allowances do not roll over.
- The client appoints one person to approve materials and provides consolidated feedback. New features and changes to the approved scope require a separate quotation.
- After the initial 6 months for START or 12 months for GROWTH and PREMIUM, cooperation continues monthly with one month’s notice.
- If cooperation ends early, the remaining website implementation amount is settled: START — 3,000 PLN minus 500 PLN per paid month; GROWTH — 6,000 PLN minus 500 PLN per paid month; PREMIUM — 9,000 PLN minus 750 PLN per paid month. The remaining amount cannot be less than 0 PLN. Amounts are net of VAT. After four paid months, 1,000 PLN, 4,000 PLN or 6,000 PLN respectively remains. For unfinished websites, settlement reflects the stage actually completed. This does not automatically require payment of every remaining monthly fee.
- The domain is registered to the client and advertising accounts belong to the client. Once completed work is settled, we hand over the agreed website files and access.
- We confirm scope and terms in the agreement before starting. We do not guarantee a number of leads, sales or return.
QUESTIONS
Frequently asked questions.
Which channels do you run campaigns in?＋
Most often Meta (Instagram, Facebook) and Google. We choose channels based on the goal, the audience and how people buy; we do not launch all of them at once without a reason.
Is the advertising budget included in the service fee?＋
No. The business pays the media budget directly to the platforms. Its amount is agreed before launch.
How soon will we see results?＋
The first data appears after a few weeks, but assessing the quality of enquiries takes time and input from sales. We do not promise a timeframe or a number of results.
Do you produce video for Reels and TikTok?＋
Yes, if these formats suit the audience and the campaign goal. The production scope is agreed separately.
How do you assess campaign effectiveness?＋
We review how well enquiries fit the offer and what happens next: conversations, offers and sales, if the business shares that data. Cost per lead is a supporting metric. We do not guarantee a number of leads, sales or return.
How is the advertising budget agreed?＋
We agree the budget before launch based on the goal, market, channels and available data. It is separate from the management fee and paid by the business directly to the advertising platforms.
LET'S START WITH A CALL
Let's talk about your goal.
Channels, scope of work and advertising budget are agreed individually. We do not launch campaigns without the business's approval.
WHAT NEXT
We call back within 1 business day, ask a few questions and suggest a possible scope. We send an offer only after the call.